Millennials, generally defined as those born between 1981 and 1996, are known for valuing experiences over material possessions. They prioritise authentic, local experiences and often seek out boutique or independent hotels rather than traditional chain hotels. They also tend to be more budget-conscious and prefer hotels that offer a good value for their money
Hotels catering to Millennials often feature modern, Instagram-worthy design elements, such as exposed brick walls and industrial lighting. They may offer unique amenities such as craft cocktails, local artwork, and communal spaces for socialising and networking. They also prioritise technology, offering amenities such as mobile check-in, keyless room entry, and high-speed Wi-Fi.
Gen Z, those born between 1997 and 2012, are a generation that has grown up in a world where technology has always been ubiquitous. They are known for their focus on sustainability and social justice issues, as well as their desire for personalised experiences. They also value authenticity and are often drawn to hotels that prioritise local culture and history.
Hotels catering to Gen Z often feature eco-friendly design elements such as energy-efficient lighting and recycled materials. They may offer unique amenities such as meditation spaces, healthy food options, and wellness programs. They prioritise personalisation, offering services such as personalised recommendations for local experiences and customised room amenities.
While there are differences between the ways in which hotels cater to Millennials and Gen Z, there are also some similarities. Both generations place a high value on sustainability, social responsibility, and unique experiences. They also rate technology quite highly, albeit for different reasons.
In conclusion, as hotels seek to attract and retain younger travelers, they must adapt to the changing needs and preferences of each generation. By understanding the unique characteristics of Millennials and Gen Z, hotels can create experiences that are tailored to their desires and preferences. Whether it’s offering modern, design-forward spaces for Millennials or eco-friendly, personalised experiences for Gen Z, hotels that can cater to the needs of each generation (simultaneously) are likely to thrive in the years to come.