What inspired you to specialize in premium printing services?
Having a degree in arts, I wanted to further explore my artistic potential by delving into printing/branding as an advertising medium for clients, whilst leveraging on art.
How do you ensure your prints reflect the sophistication of high-end brands? Ans-
By using the best quality materials for production.
Can you describe your process for delivering high-quality printed materials?
Confirming the size specifications, Determining the right printing method for each production and adopting best method for finishing. Also, Inspection of prints to ensure they meet up to the standards required.
What role does innovation play in your printing techniques and materials?
Innovation plays a crucial role in our printing techniques as we strive towards learning about the latest technological advancements in printing, Embedding QR codes in prints or quick links for social media platforms as a smart design approach and constantly seeking for ways improve.
How do you maintain consistency in quality across various print projects?
By using high quality materials for production and avoiding the use of substandard materials.
Can you share a project where your printing work significantly enhanced a client’s branding?
The Wheatbaker Carrier bags, confectionery cart, Menu jackets etc.
How do you stay updated with trends in the printing industry?
I travel for exhibitions 1ce in every 6 months to be abreast with new technological advancements in the industry.
What’s your approach to meeting tight deadlines while ensuring quality?
Implementing overtime work system.
How do you balance creativity and professionalism in your print designs?
By finding a balance between the two worlds and ensuring the design approach meets with professional standards.
What feedback have you received from clients about your printing services?
Quite frankly, it’s been positive.
How do you ensure environmentally sustainable practices in your printing process?
By ensuring production is carried out in a space where high environmental standards are adhered to. Also using eco-friendly materials for production.
What tools and equipment do you consider essential for premium printing?
For premium printing, we prefer using 4 colours speedmaster Machine depending on the volume. If the quantity is less, direct imaging is preferable.
What motivates your commitment to excellence in premium printing services?
I aim to provide customer satisfaction which is a key driving force for me. I thrive to see clients enjoy value for their money.