Eviscerated Solutions

Sure, I can.

My journey as a writer and poet has been a delightful whirlwind of ink-stained fingers, midnight epiphanies, and an ever-growing collection of half-filled notebooks. I’ve always had an insatiable love affair with words — scribbling in my journals as a child, crafting elaborate tales when I should have been focused on growing a physiotherapy practice, and eventually realizing that writing wasn’t just a hobby, but a calling.

Over time, my passion for words turned into a writing business for luxury brands, where I get to create forever solutions for clients.

Poetry is a soft spot, though. There’s something absolutely intoxicating about distilling emotion into just a few perfect lines. It’s like alchemy.

Now, I live a life where every sentence matters, where words hold power, and even the quirkiest phrases have a home. This is where I want to be.

God is my source of writing energy. He accomplished most of creation with words. Let there be light, and there was light. Boom!

Therefore, I draw inspiration from all of creation, everything around me — whispering from the pages of a superb novel, swirling in the aroma of freshly brewed coffee, reverberating off the notes of sublime rock and classical music.

Writing for luxury and lifestyle brands isn’t just about elegant words; it’s about capturing a feeling, an experience, a world where every detail counts. A silk scarf isn’t just fabric; it’s a story of craftsmanship and timeless attraction. A boutique hotel isn’t just a place to stay; it’s an invitation to escape the ordinary. I take all that and translate it into words that transport, entice, and linger in the mind like the last sip of a delicious cup of cranberry tea.

Imagine your favourite sparkly drink in a crystal drinking glass — effervescent creativity held within the perfect structure. My writing is where artistry meets precision, where bold ideas are elegantly refined to suit the sophistication of luxury brands. I let imagination lead, but always with an eye on the brand’s voice, audience, and goals. It’s about always knowing how to find the right words, so that meaningful solutions can be crafted.

I become one with the brand, like the fitting of an exquisitely tailored silk glove. I listen to its story, feel its personality, and let its essence shape the words. It’s part intuition, part meticulous craft. Blending style, emotion, and strategy to create pieces that not only sound right but feel like the brand itself. Every word used is made to be an extension of the brand’s identity.

Storytelling is the secret ingredient that turns words into an experience, yeast to bread dough relationship. I don’t just describe a product or service — a narrative is constructed that encapsulates the reader, evokes emotion, and creates desire. Whether it’s the journey behind a handcrafted timepiece or the appeal of an undiscovered product, I weave stories that transport, tantalize, and leave a lasting impression. Luxury isn’t just about what you see. It is also about what you feel, and meaningful words make all the difference.

Poetry is the heartbeat of my writing, to be honest. It teaches me rhythm, precision, and the art of saying more with less. Luxury is about emotion, and poetry helps me infuse that essence into words. From the cadence of a tagline to the lyricism of a product description — poetry infuses my work with elegance and depth.

I treat each platform like its own stage; same brand story, different performance. For a website, it’s refined and immersive; for social media, snappy and magnetic; for print, rich and evocative. I tailor tone, rhythm, and style to match the audience’s expectations while keeping the brand’s core intact.

I wrote for the anniversary publication of a law firm I used to work at, using an analogy of Odysseus (king of Ithaca) — from Homer’s book, The Odyssey. Everyone thought it was wonderful. Understand that I had just started working there so no one really knew me. This made their positive reactions totally worth it. The principal partner told me that it was one of the most moving pieces he had ever read. He said my work was spectacular and thought that I would rule the world someday. This unexpected praise reminded me of why I left the 9 to 5 existence. To actually do work that doesn’t only inform but makes the world a much nicer place to live in.

This is a dance, really — my creativity waltzing with the brand’s identity. I dive deep into their story, tone, and values, then infuse it with fresh perspective and some poetic flair. The goal is to elevate, not overshadow. To give meaning by creating something unmistakably them but with a touch of je ne sais quoi.

The projects I’ve worked on have had varying degrees of rewards, meaning different things to me at specific times. If my soul is fulfilled, I automatically feel massively rewarded. Since I am always fulfilled at the conclusion of each project, and fulfilment is mostly my definition of reward, there is no most rewarding one. Together, they make my heart full.

When working on high-profile projects, my creative process becomes equal parts artistry and strategy. I start by praying to God for the wisdom to create magic. Then I immerse myself in the brand — its history and aesthetics. I refine every word like a jeweler cutting a diamond, ensuring brilliance, precision, and results. The stakes may be higher, but so is the thrill of crafting something profound.

I am immensely enchanted by the creative and curative power of words. Words can make and unmake, build or destroy. The right combination of words expertly delivered can make any chosen reality come alive. As a born writer, it is so humbling to have that power coursing through my veins. Is it poetry, luxury branding, or a perfectly placed comma? With writing, there’s always another layer to explore and be in awe of. The pursuit of better — more impact, more fulfilment — this is what keeps me going.